PC prices are going up due to a shortage of a number of components, and the situation isn't expected to change in the coming quarters. A shortage of DRAM, SSDs, batteries, and LCDs have conspired to drive up PC prices, Gianfranco Lanci, corporate president and chief operating officer at Lenovo, said during an earnings call on Thursday. It's difficult to pin a number on the price increase because of the number of PC configurations available. The cost of purchasing these components is going up, which is triggering PC prices to also rise, said Lanci, a PC industry veteran. The shortage of components like memory will continue, Lanci said.